Hansgrohe - CERAMICS PORTFOLIO

Direction, Strategy, Industrial Design, CMF Design

The hansgrohe ceramic portfolio follows a clearly defined “Good – Better – Best” strategy, offering tailored solutions for different user needs and lifestyle preferences. At the foundation is the “Good” category, represented by the Xanuia range. These products are focused on ease of use, simplicity, and carefree maintenance. With soft, universally appealing forms and highly functional, easy-to-clean surfaces, Xanuia provides practical and reliable solutions for everyday life. This range is ideal for customers who value straightforward functionality and a hassle-free bathroom experience, without compromising on quality and design clarity.

The “Better” category is embodied by the Xelu collection, which takes the user experience a step further by actively supporting daily routines. Through thoughtfully designed ComfortZones, intelligently shaped inner basins, and functional details that make everyday use more convenient, Xelu offers meaningful functional advantages. The design language is more refined and expressive, allowing the products to stand out while maintaining a sense of calm and balance. This range is perfectly suited for users who seek not only practical benefits but also an elevated and more engaging interaction with their bathroom space.

At the top of the portfolio sits the “Best” category, represented by the Xevolos collection. Here, bathroom design becomes a form of self-expression. Xevolos products feature architectural precision, thin-walled ceramics, and bold, linear geometries that make a confident design statement. High-end finishes and premium craftsmanship emphasize individuality and luxury, enabling customers to curate a bathroom space that reflects their personal style and aesthetic aspirations. This segment is for those who view the bathroom as a living space for self-expression and emotional resonance, where design sophistication meets uncompromising functionality. This strategy was equally applied to other bathroom products, such as toilets, urinals, bidets, and flush-plates.