LG DISPLAY - GLOW

Art Direction, Visualization, VFX, Sound Design

The OLED Glow reimagines the role of home displays by offering a versatile and adaptable 27-inch OLED screen designed to seamlessly integrate into various living spaces. Unlike traditional static displays, OLED Glow is engineered to adjust in height, angle, and orientation, allowing users to tailor its position for different activities—be it reading in bed, following a workout routine, or engaging in video calls. Its design emphasizes a non-intrusive aesthetic, ensuring that the device complements the home environment rather than dominating it. When not in active use, OLED Glow can transition into an ambient lighting mode, contributing to a serene and screen-free atmosphere that promotes well-being.

The development of OLED Glow was driven by an understanding of the evolving digital lifestyle, where flexibility and adaptability are paramount. The concept is meant to transcend the limitations of conventional screens, which often serve singular purposes and occupy fixed spaces. By incorporating intuitive mechanical principles, OLED Glow allows for effortless transitions between different modes and positions, catering to the dynamic needs of modern users. The design maintains a warm and inviting appearance, avoiding an overly engineered look, thus ensuring that technology enhances rather than disrupts the comfort of home living.

Unveiled as a fully functional prototype at CES 2023, OLED Glow showcases the practical application of LG Display's innovative OLED technology combined with a user-centric approach. This concept underscores a shared vision of transforming ideas into tangible results that resonate with contemporary lifestyles. By addressing the need for displays that are both functional and harmoniously integrated into the home, OLED Glow represents a step forward in redefining how technology can adapt to and enhance our daily experiences.